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Shortfill

In May 2016, the Tobacco Products Directive was enacted by the European Union and was adopted in the UK. This made the sale of nicotine containing e-liquid in bottles of over 10ml in volume illegal in the UK. Since November 2016, all stores, both online and on the high street were only permitted to sell 0mg e-liquid in larger bottles. What was initially thought to be a disaster for consumers has turned massively in their favour. There are now hundreds of flavours and brands to choose from.

When you browse our website or come in to one of our stores, the majority of e-liquid you will see will be what we call 'shortfill'. These are usually 60ml bottles filled with 50ml of 0mg e-liquid, or 120ml bottles filled with 100ml of 0mg e-liquid. The customer then has the option of 'topping up' the bottles with nicotine 'shots' to make the liquid either 3mg or 6mg in strength. This is not necessary however as a lot of customers are looking for flavours only and want to use the liquid in 0mg.

These shortfills come in either 50/50 VG/PG mix, or 70/30 VG/PG mix meaning there are a lot of different choices for customers using starter/pod kits as well as customers using larger, higher powered sub-ohm devices. 

Nicotine 'shots' are small 10ml bottles of 18mg unflavoured e-liquid. When one of these bottles is added to a 60ml bottle of 0mg e-liquid the larger bottle becomes a 60ml bottle of 3mf e-liquid. When two of these bottles are added to a 120ml bottle of 0mg e-liquid the larger bottle becomes a 120ml bottle of 3mg liquid.

All of the most popular brands and flavours of e-liquid are available as shortfills. From Dinner Lady, Nasty Juice, Just Juice, Element, Cuttwood and more, with flavours such as Pink Lemonade (Element), ASAP Grape (Nasty Juice), Boss Reserve (Cuttwood), Lemon Tart (Dinner Lady) and Mango and Passion Fruit (Just Juice).


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